Interest in content marketing is growing exponentially. As with any other marketing effort, great advice and terrible advice swim in the same pool.
One way to sift through the murky sea of conflicting advice is to look for concrete examples. The same examples tend to get repeated so I took a different approach.
Indianapolis, my hometown and a great city to start a business (according to Kiplinger magazine), provides some great examples for a variety of content marketing approaches. Here are four that range from small-and-local to billion-dollar-multi-national: [Read more...]